Articles
	Branding & Corporate Identity Guide

Site Redesign Example
	Introduction
	Original CL Site
	Red, Black & Purple CL Site
	Name Change to Fatbrain
	Added Header Tabs
	Partner Bookstore
	More Header Tabs
	General Interest Homepage
	Header Drop Downs 1
	Portal Home Page
	Header Drop Downs 2
	Simple Header
	Left button nav, with right nav table
	Left button nav, with page content
	Final Redesign
	Full Presentation - opens in a new window
	PowerPoint Zip file - right-click to save

What is Branding?

•	Corporate Identity (Branding) is the face of your business.
•	In printed pieces such as brochures and business cards, it is essential to clearly show your branding message.
•	Also used on websites, posters, flyers and other promotional pieces.
•	Determining whom you are, whom you serve and influence;
•	Determining whom you want and need to be, serve and influence;
•	Defining the attributes that communicate these qualities to various, defined audiences;
•	Creating and managing a communications plan that is true to these attributes;
•	Branding reinforces your long-term strategic business plan.
	Read more about this...